Brooks Brothers is investing in tools & testing to improve the online experience – and ↑sales. In a test involving one product category page: men’s shirts. The retailer using Bazaarvoice Ratings & Reviews software, used customer reviews to sort items on the product page. Items with five ♥♥♥♥♥- the highest rating – appeared on the top of the page. The result: a 9% lift in conversions [Adobe Digital Marketing Symposium]
Are you ready to anticipate and influence your audience in a whole new way? Value migration from traditional marketing to 24×7 digital marketing is happening in leading firms. Real-time marketing and conversion is now becoming possible.
Interestingly these are more related than you think.
The Federal Reserve wants to develop a next generation Consumer Listening Platform based on social media sentiment analytics (or opinion mining) to know what people are saying and commenting about the economy.
The goal for the Fed is to better understand which way consumer confidence is trending. Microeconomics and psychology have always been interlinked. With social media, a real-time opportunity exists to monitor local, national and even global consumer psychology. And, coupled with analyzing e-commerce transactions, insightful linkage between consumer psychology and behavior (what they are spending money on and where) is possible. Read more