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Posts tagged ‘Mobile User Experience’

29
May

Love, Sex and Predictive Analytics: Tinder, Match.com, and OkCupid


Have we got a girl for you” Some very sophisticated machine learning and predictive analytics models are powering the online dating or hookup world.

A lot of innovation is taking place around real-time, geo-location based matching services.  Coinciding with the trend toward mobile, there is a meaningful shift of usage from desktop to mobile devices. The mobile trend also enables tailored dating products to meet the varying romantic and hookup preferences of users.

Take for Match.com which debuted its online dating first site in the U.S. in April 1995.  Today, the Match.com brand hosts sites in 24 countries, in fifteen different languages spanning five continents.  Match.com offers an interactive way for singles to meet other singles with whom they might otherwise never cross paths.

How to model and predict human attraction? Match.com is powered by Synapse algorithm. Synapse learns about its users in ways similar to sites like Amazon, Neflix, and Pandora to recommend new products, movies, or songs based on a user’s preferences.

IntelligentMatching (1)

Enabling dating in a digital world… Match.com uses Chemistry.com to do personalized surveys and get detailed preference data. But when it comes to matching people based on their potential love and mutual attraction, however, analytics get significantly more complex when you are attempting to predict mutual match… the person A is a potential match for person B…. but with high probability that person B is also interested in person A. Read more »

10
Mar

Fan Engagement and Wearables: Disney MyMagic+


MagicBandA satisfying experience is the driver of any business’s revenue growth. Disney Theme Parks is no exception. Disney is executing a guest (and fan) personalization strategy leveraging wearables (and analytics) to track, measure and improve the overall park experience. The goal is increase sales, return visits, word of mouth recommendations, loyalty and brand engagement across channels, activities, and time.

Wearables are the next big thing.  The new crop of gadgets — mostly worn on the wrist or as eyewear — will become a “fifth screen,” after TVs, PCs, smartphones, and tablets.

Wearables are already being used to monitoring vital signs, wellness and health. Devices like Fitbit, UP, Fuelband, Gear2 track activity, sleep quality, steps taken during the day. Consumers of all sorts — fitness buffs, dieters, and the elderly — have come to rely on them to capture and aggregate biometric data.

What most people don’t understand is how powerful wearables (coupled with  analytics) can be in designing new user experiences.  Businesses thrive when they engage customers by creating a longitudinal predictive view of each customer’s behavior. To understand the wearables use cases and potential we did a deep dive into a real-world application at Disney Theme Parks.

Wearable Computing at Disney: MyMagic+

Read more »

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