Game on….I think we just witnessed a next generation leap in Healthcare Wellness (powered by Data and Predictive Analytics). Apple jumped into the health information business on June 2 2014, launching both a new health app (Health) and a cloud-based health information platform with IOS 8 (HealthKit). This was followed by Apple Watch, (Watch launch in September 10, 2014), an intelligent health and fitness companion.
Google followed with Google Fit on June 25. Fit is a set of APIs that will allow developers to sync data across wearables and devices. Google Fit is the equivalent of Apple’s HealthKit. Google didn’t announce an equivalent of Apple Health app. It is expecting its ecosystem of Android partners to innovate with apps. Google also might be taking a different approach with Fit aligned with Android Wear SDK which extends the Android platform to a new generation of wearable devices.
The connected health and wearable devices market has a multitude of participants, including specialized consumer electronics companies, such as Fitbit, Garmin, Jawbone, and Misfit, and traditional health and fitness companies, such as adidas, Nike and Under Armour. In addition, many large, broad-based consumer electronics companies either compete in fitness market or adjacent markets, including LG, Microsoft, and Samsung. Read more