Skip to content

Posts tagged ‘Customer relationship management’

4
Jun

Omni-channel Conversion Optimization with Social Marketing/Media Analytics


Brooks Brothers is investing in tools & testing to improve the online experience – and ↑sales. In a test involving one product category page: men’s shirts. The retailer using Bazaarvoice Ratings & Reviews software, used customer reviews to sort items on the product page. Items with five ♥♥♥♥♥- the highest rating – appeared on the top of the page. The result:  a 9% lift in conversions   [Adobe Digital Marketing Symposium]

Are you ready to anticipate and influence your audience in a whole new way? Value migration from traditional marketing to 24×7 digital marketing is happening in leading firms.  Real-time marketing and conversion is now becoming possible.

Read more »

20
Mar

Next Best Offer Design: Solution Architecture


Next best offer, next best action, interaction optimization, and experience optimization typically have similar architecture.  Machine learning and multivariate statistical analysis are at the heart of these cutting edge Behavioral Analytics strategies. Typically firms use statistical tools for segmentation models, behavioral propensity modeling, and market basket analysis.

The bleeding edge in next best offer is increasingly around:

  • Applying machine learning to find connections between product tastes and different affinity statements
  • Developing low-latency algorithms that help show the right product at the right time to a customer
  • Developing rich customer affinity profiles through a variety of feedback loops as well as third-party data source (e.g. Facebook user demos and taste graph)
In this blog posting we examine a more traditional next best offer solution architecture.

Targeted Offer Solutions

Read more »

%d bloggers like this: