“Dissatisfaction is the basis of progress. When we become satisfied, we become obsolete.” J. Willard Marriott
We talk to customers often about their dissatisfaction with things as they are and hear the same pattern of complaints. Despite increasing adoption of BI and data analytics tools, the current sets of tools are inadequate to meet the needs of users.
The market of BI is enormous. According the recent Census 2010, there are over 20,000 large and medium-sized enterprises (organizations with over 500 employees) and ~ 7 million small businesses (organizations with ten to 500 employees) in the United States alone. Now include Europe and Asia and you can see the potential.
However, most organizations face the following limitations: Read more