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Posts from the ‘Business Intelligence’ Category

29
May

Love, Sex and Predictive Analytics: Tinder, Match.com, and OkCupid


Have we got a girl for you” Some very sophisticated machine learning and predictive analytics models are powering the online dating or hookup world.

A lot of innovation is taking place around real-time, geo-location based matching services.  Coinciding with the trend toward mobile, there is a meaningful shift of usage from desktop to mobile devices. The mobile trend also enables tailored dating products to meet the varying romantic and hookup preferences of users.

Take for Match.com which debuted its online dating first site in the U.S. in April 1995.  Today, the Match.com brand hosts sites in 24 countries, in fifteen different languages spanning five continents.  Match.com offers an interactive way for singles to meet other singles with whom they might otherwise never cross paths.

How to model and predict human attraction? Match.com is powered by Synapse algorithm. Synapse learns about its users in ways similar to sites like Amazon, Neflix, and Pandora to recommend new products, movies, or songs based on a user’s preferences.

IntelligentMatching (1)

Enabling dating in a digital world… Match.com uses Chemistry.com to do personalized surveys and get detailed preference data. But when it comes to matching people based on their potential love and mutual attraction, however, analytics get significantly more complex when you are attempting to predict mutual match… the person A is a potential match for person B…. but with high probability that person B is also interested in person A. Read more »

25
May

Big Data Analytics Use Cases


Are you data-flooded, data-driven, data informed? Are you outcome oriented, insight driven or hindsight driven?

Are you a firm where executives claim – “Data is our competitive advantage.” Or sprout analogies like, “data is the new oil”.

The challenge I found in most companies is not dearth of vision… everyone has a strategy and a 100,000 ft general view of the importance or value of data. Every executive can parrot the importance of data and being data-driven.

The challenge is the next step….so, how are you going to create new data products? How are you going to execute a data driven strategy? How are you going to monetize data assets? What are the right business use cases to focus on? How to map the use case to underlying models and data requirements? What platform is a good long-term bet?  The devil is in these details.

Everyone is searching for new ways to turn data into $$$ (monetize data assets). Everyone is looking for new levers to extract value from data.  But data ingesting and modeling is simply a means to an end. The end is not just more reports, dashboards, heatmaps, knowledge, or wisdom. The target is fact based decisions, guided machine learning and actions. Another target is arming users to do data discovery and insight generation without involving IT teams…so called User-Driven Business Intelligence.

In other words, what is the use case that shapes the context for “Raw Data -> Aggregated Data -> Intelligence -> Insights -> Decisions -> Operational Impact -> Financial Outcomes -> Value creation.”  What are the right use cases for the emerging hybrid data ecosystem (with structured and unstructured data)?

Read more »

24
May

Data Visualization, Discovery and Visual Analytics – Use Cases, Tools, CoE, Vendors


DataVisualizationNumerical quantities focus on expected values, graphical summaries on unexpected values.” – John Tukey, Exploratory Data Analysis, 1977.

 

Decision support needs better visualization. Scorecards, Dashboards, Heatmaps, Alerts, Management Reporting, Operations and Transactions Reporting are all enterprise example of data visualization outputs.

Some data visualization examples include:

  • Data Scientist — uses “R”, a programming language used for statistical modeling, to understand traffic flows and congestion patterns and advise on options to improve travel times for Amazon.com Local delivery drivers.
  • Pharmaceutical Sales Representative — uses QlikView on an iPad to access current industry sales trends and doctor prescription history while on a sales call with a busy physician.
  • Healthcare Chief Medical Officer — uses Tableau Software to analyze all aspects of hospital performance including population management, emergency room effectiveness and Affordable Care Act compliance.
  • Crime Analyst— uses Microstrategy to maintain a consolidated view of crime levels and optimize staffing allocations to dispatch police into high crime areas.
  • Retail Store Manager — uses QlikView to analyze which products are selling best which impacts store assortments and which products get featured vs which ones get discontinued.
  • Telecom Customer Service Agent — uses Spotfire to monitor call center statistics and how it translates into customer satisfaction and retention.

DataLeverage

Read more »

20
Apr

The Sand Hill 25 Bitcoin Innovative Disrupters


Bitcoin — the Internet currency, payment system and technology — is about the birth of a new “digital” monetary ecosystem. Bitcoin bypasses traditional banks and clearinghouses with blockchain technology. Like every innovation it creates new regulatory and compliance challenges. There is growing interest in knowing where the money has come from and at the same time the anonymity of bitcoin makes creating an data trail a tricky task, but it’s possible to say whether certain bitcoin addresses are involved in mining, or have been associated with gambling transactions.

More recently, nationally known merchants like Overstock.com, Zynga and the Sacramento Kings basketball team have begun to accept Bitcoin payments. Even political candidates are taking donations through the system. Worldwide transaction volume keeps growing, as does the number of Bitcoin users.

Bitcoin is built on some heavy and complex data-crunching.  Like any ecosystem, it will have its share of winners and losers. The Bitcoin “Innovative Disrupters” are those that have the best odds at being winners.  Read more »

29
Mar

Bitcoin: Mad, Bad but not a Fad


Do Bitcoin and other cryptocurrencies provide opportunities for innovative entreprenebitcoins-1urs to create real value? Bitcoin has proponents and naysayers. What is it really about?

The 18th century philosopher Voltaire, a proponent of the separation of church and state, is known to have said that the Holy Roman Empire was neither Holy, nor Roman nor an empire. We could say the same about Bitcoin as a virtual cryptocurrency.

Cryptology has an important role to play in Bitcoin, but that is not its defining feature. Currency is historically built on the recognition of national boundaries and their associated political constructs. Moreover, the words “crypto” and “fiat” are not opposites.

Read more »

22
Dec

2015 Year in “PreReview” in Technology


The summer of 2015 marked the release of the blockbuster Sci-fi movie, tEREUy1vSfuSu8LzTop3_IMG_2538“Terminator Genisys,” which grossed a record $350 million at the box office and further popularized the notion of time travel. In addition to sequels and prequels, Hollywood has now adopted plots for movies in which the audience can choose among alternate storylines and follow them to their logical conclusion. The future, as we know it, is plural. This year in our PreReview of 2015, we once again present a few alternative scenarios for the future from our vantage point at the end of 2014.

New business models created by emerging technologies and unforeseen partnerships dominated the headlines in 2015.  Trending technologies such as the Internet of Things approached half the level of big data during 2015. Trending terms in the mainstream media such as drones and Bitcoin scored high in Google trends.

Here are three headlines from 2015 that caught our attention.

FedEx launches “parcelopter” service for 50-minute delivery  Read more »

8
Dec

The Sand Hill IoT 50 Needle Movers


In this summer’s blockbuster movie “Edge of Tomorrow,” IOTa PR executive played by Tom Cruise goes through innumerable time loops to become a soldier by being reborn every time he is killed. In the context of software startups, successful products are built through repeated testing and improvement. Those that can do the most iterations without dying become the needle-movers.

The evolving Internet of Things (IoT) ecosystem presents opportunities for startups that can create sustainable solutions. Further to our article, “Internet of Things Needle-Mover Opportunities,” we looked at companies that will form the basic foundation of technologies that address the following five IoT challenges:

  • Privacy and security
  • The power barrier
  • Data analytics and management
  • Interoperability and integration
  • Governance

Read more »

2
Jun

Apple’s HealthKit vs. Google Fit – Wellness Platforms powered by big data and analytics


mobile-applicationsGame on….I think we just witnessed a next generation leap in Healthcare Wellness (powered by Data and Predictive Analytics).  Apple jumped into the health information business on June 2 2014, launching both a new health app (Health) and a cloud-based health information platform with IOS 8 (HealthKit). This was followed by Apple Watch, (Watch launch in September 10, 2014), an intelligent health and fitness companion.

Google followed with Google Fit on June 25. Fit is a set of APIs that will allow developers to sync data across wearables and devices. Google Fit is the equivalent of Apple’s HealthKit.  Google didn’t announce an equivalent of Apple Health app.  It is expecting its ecosystem of Android partners to innovate with apps. Google also might be taking a different approach with Fit aligned with Android Wear SDK which extends the Android platform to a new generation of wearable devices.

The connected health and wearable devices market has a multitude of participants, including specialized consumer electronics companies, such as Fitbit, Garmin, Jawbone, and Misfit, and traditional health and fitness companies, such as adidas, Nike and Under Armour. In addition, many large, broad-based consumer electronics companies either compete in fitness market or adjacent markets, including LG, Microsoft, and Samsung. Read more »

13
May

Cloud-based Healthcare Analytics and Decision Support Solutions


CostTransparencyThe old playbook no longer works. Everyone acknowledges that U.S healthcare is broken.

Technology (preventative apps like Apple Health and HealthKit; EHR, claims and reimbursement analytics; Physician Practice management etc.)  will reinvent healthcare as we know it.  I expect the  healthcare transformation to start incrementally and develop slowly in sophistication.  Though the early changes will appear clumsy and underwhelming, by 2030 they will seem obvious, inevitable and well beyond the changes we might envision today.

Why change? Consider this:

  • Honeywell, a Fortune 100 technology and manufacturing company, needed to manage the ever-escalating cost of insuring its 130,000 employees and their dependents. Honeywell has reported that health care costs were growing approximately 8-10% per year.
  • Self-insured employers like Wal-Mart want to make health care cost and quality information available to their 1.2 Million employees.  Useful information that can be used by employees to select physicians based on how their rank, or how much they cost, resulting in savings for both the employee and the employer. Decision support enabler.

Read more »

12
May

Consumerism, Health Exchanges, and Payor Big Data – A Primer


EmployerRequirementsHealthcare Benefits are the 2nd costliest line item for companies in the U.S. So, companies are taking aggressive steps to reduce this spend. Consider this:

  • IBM is moving to a private health exchange…Extend Health private exchange will be handling plan options for 110,000 IBM retirees
  • Walgreens is moving employees to a Corporate Health Exchange. Of the 180,000 Walgreen employees eligible for healthcare insurance, 120,000 opted for coverage for themselves and 40,000 family members. Another 60,000 employees, many of them working part-time, were not eligible for health insurance.
  • Trader Joe’s  — decided to send some employees to the new public exchanges. Trader Joe’s has left coverage for three-quarters of its work force untouched but is giving part-time workers a contribution of $500 to buy policies. Because of the employees’ low incomes, the company says it believes many will be eligible for federal subsidies to help them afford coverage.

For the past year I have done strategy and implementation work in the employee Healthcare benefits and Private Exchange area.  I wanted to share my insights into the massive structural changes taking place in health insurance. The move to patient-centered, consumer-driven, and value-based models is real.

This posting has been updated and posted on disruptivedigital.wordpress.com

 

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