In this summer’s blockbuster movie “Edge of Tomorrow,” a PR executive played by Tom Cruise goes through innumerable time loops to become a soldier by being reborn every time he is killed. In the context of software startups, successful products are built through repeated testing and improvement. Those that can do the most iterations without dying become the needle-movers.
The evolving Internet of Things (IoT) ecosystem presents opportunities for startups that can create sustainable solutions. Further to our article, “Internet of Things Needle-Mover Opportunities,” we looked at companies that will form the basic foundation of technologies that address the following five IoT challenges:
- Privacy and security
- The power barrier
- Data analytics and management
- Interoperability and integration
The automated vote-counting machine was designed by Thomas Edison in 1869 to replace roll call voting in the U.S. Congress and was never used. The motor scooter was designed in post-war Italy to be a motorcycle for women and became a revolutionary transport mechanism for a larger population. The Java programing language was originally designed in the 1990s for use by set-top boxes. And eBay was created to sell Pez dispensers. History has many examples of how original use case definitions became irrelevant in the face of market economics. Like any other new technology, the Internet of Things (IoT) will create an ecosystem with its share of winners, losers, survivors — and needle movers.
Today, use cases abound on how the IoT’s connected devices can create economic value. Some analysts talk about white spaces of solutions that span industrial, commercial and consumer applications. Others talk about fundamental challenges in delivering on the promise of IoT. While white space use cases will have hits and misses, IOT-enabling technologies represent a much larger opportunity for innovative value creation.
- IBM is moving to a private health exchange…Extend Health private exchange will be handling plan options for 110,000 IBM retirees
- Walgreens is moving employees to a Corporate Health Exchange. Of the 180,000 Walgreen employees eligible for healthcare insurance, 120,000 opted for coverage for themselves and 40,000 family members. Another 60,000 employees, many of them working part-time, were not eligible for health insurance.
- Trader Joe’s — decided to send some employees to the new public exchanges. Trader Joe’s has left coverage for three-quarters of its work force untouched but is giving part-time workers a contribution of $500 to buy policies. Because of the employees’ low incomes, the company says it believes many will be eligible for federal subsidies to help them afford coverage.
For the past year I have done strategy and implementation work in the employee Healthcare benefits and Private Exchange area. I wanted to share my insights into the massive structural changes taking place in health insurance. The move to patient-centered, consumer-driven, and value-based models is real.
This posting has been updated and posted on disruptivedigital.wordpress.com
A satisfying experience is the driver of any business’s revenue growth. Disney Theme Parks is no exception. Disney is executing a guest (and fan) personalization strategy leveraging wearables (and analytics) to track, measure and improve the overall park experience. The goal is increase sales, return visits, word of mouth recommendations, loyalty and brand engagement across channels, activities, and time.
Wearables are the next big thing. The new crop of gadgets — mostly worn on the wrist or as eyewear — will become a “fifth screen,” after TVs, PCs, smartphones, and tablets.
Wearables are already being used to monitoring vital signs, wellness and health. Devices like Fitbit, UP, Fuelband, Gear2 track activity, sleep quality, steps taken during the day. Consumers of all sorts — fitness buffs, dieters, and the elderly — have come to rely on them to capture and aggregate biometric data.
What most people don’t understand is how powerful wearables (coupled with analytics) can be in designing new user experiences. Businesses thrive when they engage customers by creating a longitudinal predictive view of each customer’s behavior. To understand the wearables use cases and potential we did a deep dive into a real-world application at Disney Theme Parks.
Wearable Computing at Disney: MyMagic+
Self-tracking, Seamless Engagement and Personal Efficiency improvement’s new frontier is Personalized Big Data and Digital Health. This is really becoming a viable idea around wearable and sensor computing and the basis for new data platform wars.
The new platforms for digital life or data driven life — that collect, aggregate and disseminate — will cover a wide range of new User Experience (UX) use cases and end-points… medical devices, sensor-enable wristwear, headset/glasses, tech-sensitive clothing. All of them are going to collect a lot of data, low latency analytics, and enable data visualization. Several new firms are entering the activity tracker market LG (Life Band Touch), Sony (the Core), Garmin (Vivofit), Glassup, Pebble, JayBird Reign etc.
Data collection is just one piece of the solution. The foundation for personalized big data is Descriptive and Predictive Analytics. Ok…What do i next? what is the suggestion? in the form of predictive search (automated deduction or augmented reality).
How do i discover useful patterns, analyze, visualize, share, query and mobilize the collected data? A wide range of start-ups – Cue, reQall, Donna, Tempo AI, MindMeld, Evernote, Osito, and Dark Sky – and big companies like Apple, Google, Microsoft, LG and Samsung are working on predictive apps — aimed at enabling new robo-assistants that act as personal valets, anticipating what you need before you ask for it.