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April 15, 2015


Domo – The Hot New Visualization Stealth Startup

by Ravi Kalakota

Domo seems to be hottest emerging company in the visualization, BI and so-called “Business Management Platform” area.  I have been seeing it at several clients recently.

According to their pitch.. “Domo is the future of business management.  For all the trillions spent on technology solutions, the way we do business still feels pretty painful. Data lives everywhere. Insights arrive too slowly. Collaboration is still wildly inefficient. Until now. Domo puts the right information, at the right time, into the hands of the people that actually use it to collaborate and make decisions. And it’s transforming the way people manage business.”

Domo grabs live business data from some 300 different sources — Salesforce, NetSuite, Twitter and Facebook included — and presents the data in a live interactive dashboard that can be customized and mixed and matched in all kinds of ways.

A screenshot of is shown below (courtesy of Recode).



Given the 2 bln valuation and growing hype, I have been struggling to figure out what Domo does that Tableau Software can’t do.  Domo claims to bring the business and all its data together in one intuitive platform. Doesn’t every BI and Data Visualization platform do this? Domo claims to be developed hundreds of proprietary connectors (traditional data sources and cloud based) that connect directly to any source of data across your entire organization, and bring it into one intuitive platform.  Again so does everyone else.

Recode explains this in the following manner…”Domo is not just an application but a platform, which means that if there’s some specialized business app that Domo hasn’t connected to yet, you can now start building your own connections to it and bring that data in. Those individual sections of data in the shot above are called “cards,” and you can rearrange them and add new ones to your view all the time. But if you need a special card that combines a few different bits of data and which hasn’t already been built, Domo today announced a feature it calls Card Builder that lets you create your own.”

You can be the judge and jury on how novel all this is.

Notes and References

1. Domo have been valued at 2 Bln and raised a round of 200M.

2. List of Domo Connectors


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