Digital Marketing from 1999 to 2012
In his book Permission Marketing, Seth Godin referred to email marketing as “the most personal advertising medium in history”. That was 1999.
Where does email marketing stand in 2012 in the age of social media, omni-channel marketing and big data analytics? Here are some interesting data points.
“Through 2015, more than 85 percent of
Fortune 500 organizations will fail to effectively exploit big data for competitive advantage” – Gartner BI Summit.
It doesn’t take genius to recognize that there is an increasing demand for information to improve shareholder value and gain competitive advantage by leveraging information, data and analytics as a strategic enterprise asset. The question is no longer about the importance of data but when, how, and where to leverage the asset. Read more