Brooks Brothers is investing in tools & testing to improve the online experience – and ↑sales. In a test involving one product category page: men’s shirts. The retailer using Bazaarvoice Ratings & Reviews software, used customer reviews to sort items on the product page. Items with five ♥♥♥♥♥- the highest rating – appeared on the top of the page. The result: a 9% lift in conversions [Adobe Digital Marketing Symposium]
Are you ready to anticipate and influence your audience in a whole new way? Value migration from traditional marketing to 24×7 digital marketing is happening in leading firms. Real-time marketing and conversion is now becoming possible.