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13
Mar
Courtesy National Oceanic and Atmospheric Administration

Data Visualization- The Medium is the Message


Marshall McLuhan‘s enigmatic phrase – medium is the message-  from the sixties gives him credit for predicting the World Wide Web 30 years ago.  He could have just as well have been talking about Data Visualization for Business Analytics. While information management technology has grown at a blistering pace, the human ability to process and comprehend numerical data has not.

Visualization opens up the channel of communication between the technologists who create the data and the business people who act upon it.  Data visualization tools, such as mashups, executive dashboards, KPI and performance scorecards and other data visualization technology, are becoming more popular and necessary to deal with mind numbing charts and exponential data growth.

However, the C-Suite has heard about the promise of dashboards and interactive scorecard for a few decades now and is typically dissatisfied with what they get from IT and the speed at which they get it. The big difference is that visualization technologies have finally advanced to a level where they can give actionable intelligence to the right people at the right time at the right place.

Lets take for instance an a mobile BI solution using a tool such as an Apple iPad. This gives the business executive the ability to manipulate the data with the ease of reading an e-book.  The visualization library that you can draw upon to create an interactive experience on the iPad includes:

There are three critical business requirements addressed by such a solution. These are:   Read more »

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